Rachel + Dana = REINAS.


REINAS means QUEENS in Spanish.

Leader, sovereign, absolute, unlimited, unrestricted, boundless, ultimate, total, unconditional, full, and great.

These are just a few words to describe the women that represent REINAS.



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Over the years we have been on separate but similar paths. We have had the privilege to work with, share, and learn from hundreds of girls and women. Be it in a tiny village in the Andes mountains, in a law firm, on the race course, in the workplace, on the podium, on the sidelines, or with community; we have found common practices on how successful women lead.

These women have inspired us to create a manifesto of ten characteristics for how successful women lead themselves and others. Our hope is to inspire you to recognize these same traits in yourself when you join us to explore your leadership journey.

We met through a mutual colleague who had begun to refer to us as “Ray-Na.” Since Dana had lived in South America for 17 years, she recognized that this combination of our names sounds like the Spanish word reina or queen. Pronounced RAY-NAS and spelled REINAS, this name represents what we stand for, what we believe in, the women we work with, and our mission.